What Every Solopreneur Should Know About Social Media

Social Media

Social media for solopreneurs can be quite a challenge. Chances are, there might be just one mistake that you’re making that is keeping you from moving forward.

Fortunately, there are ways to improve your social media marketing. Here are some effective tips that can help you get the most out of your content marketing.

    • Don’t Overdo It. One of the most important things you need to keep in mind is the frequency of your posts. If you post too much content, you could end up overwhelming your followers. While you don’t want to overdo it, you don’t want to be too shy either. Otherwise, you won’t show up on anyone’s radar.
    • Don’t Be That Guy. When you’re using social media, your focus shouldn’t be selling. It should be helping. Many solopreneurs make the mistake of using social media primarily to pitch their offering. Instead, you must see social media as a tool that you can use to help people in your audience. Share content that is helpful to those who will read it. Now, I’m not saying that you should never use social media to sell. Sometimes, social media can be a great way to make people aware of your products and services. You just need to make sure you’re balancing your promotional posts with engagement posts. For each promotional post you do, post three informational pieces of content.
    • Don’t Do It All Yourself. Social media can be quite time consuming. You should automate your social media as much as you can. There are tons of tools that can help you do this. One example tool is Buffer. Buffer makes it easier to post great content at the right time.
    • Don’t Waste People’s Time. Many solopreneurs fail at social media because they share bad content. If your social media strategy isn’t working, this might be one of the reasons why. The only way a person will want to follow you is if you’re posting things they actually want to read. You want every post to be as helpful as possible.
    • Make Sure You’re In The Right Place. Believe it or not, many solopreneurs make the mistake of using the wrong social media platforms. This is one of the most time-wasting mistakes you can make. Before launching your social media campaign, you need to find out where your audience hangs out. Each social media platform has users from certain demographics. You need to know which demographics your audience falls into and which social media platforms these demographics use. Not only do you need to know which platforms your audience uses, you also need to know how to use each platform. You won’t post on Facebook the same way you post on Twitter or Instagram.

Social media marketing is important to your success. It’s not easy to master, but when you focus on learning how to leverage social media to your advantage, you will see how much of a difference it can make.

Click here to read the full article written by Jeff Charles.

Harness the Power of Social Media for Your Business

Social Media
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Is your business getting the most it can out of social media? This powerful platfrom includes sites like Facebook, Twitter, LinkedIn and Instagram. The sites you use may vary depending on who your customer is, but whoever they are, odds are you will find them on some social media site.

A recent Pew study showed consumers of all genders and ages use social media and the percentage of users in all groups continues to grow.

In today’s wired world, most consumers check out business contacts and business reviews online before meeting with or visiting that business. Your credibility is no longer only judged by your brochure, Yellow Page ad or website, but also by your LinkedIn profile and your Facebook page. It’s important to monitor your social sites carefully to make sure their tone and content are consistent with your brand.

Developing a stream of content can be challenging. Some of the best uses of social media for a business include:

  • Creating awareness of your products and services. Your social media posts should primarily be educational and entertaining, but your customers want to know about new products, enhancements and new services as long as you position your posts to focus on the benefits for them.
  • Build relationships with customers and prospects by sharing information that will save them time or money, or make better decisions.
  • Highlight strong relationships with satisfied customers by posting case studies or testimonials. Social media is the natural place for stories about how you solved a problem or helped a customer. Whenever possible, include photos or videos to increase interest.
  • Create loyalty and reward your followers with special offers only available to those who follow your social media posts.
  • Brand your business by posting stories or photos of your community involvement.

Social media also gives you valuable insight into what your customers are thinking. Even if you’re not a social media power user, monitoring social channels and setting up Google alerts for your business name lets you know what people are saying about you and respond.